Earlier today David A Utter, author for WebProNews, posted a article about American Express Guide Calling SEOs A “Waste”. The article quotes two eBook PDF’s from AMEX’s OPEN book program that are targeted at small business owners. One of the PDF quotes clearly states:

“Finally, don’t waste money on so-called Search Engine Optimization (S.E.O.) specialists. Search engines are very quick to penalize sites that try to trick their filtering techniques…”

This quote seems like American Express is telling small business owners that all SEO specialists are just tricking search engine filters and causing sites to get banned.